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Greg Shutters: Type, Lettering & Graphic Design

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Central Park Signage

I was part of a small team of designers that helped overhaul the over 1,500 signs in New York’s famed Central Park as part of a large-scale rebranding effort by the Central Park Conservancy. Personally I oversaw the design and production of a large percentage of wayfinding, location, and rule signs, and worked closely with the Conservancy's maintenance staff to ensure the needs in the field were met.

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Victory Gardens Exterior Branding

To help remedy the disconnect between Victory Gardens and its location at the historic Biograph Theater, I took the large area of windows that had previously been used for season / show specific advertisements and converted it to large signage for the theater, with stylized images of past productions and large type spelling out VICTORY GARDENS THEATER.

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Victory Gardens Interior Branding

There was not a budget for a full rebrand, so I came up with a solution that kept all of Victory Gardens’ most recognizable visual elements while making subtle changes to create a more unique look and tie in with the location.

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The Ocean Liner United States: The Past & Future of America’s Flagship

I designed a comprehensive set of exhibition panels and object labels for the SS United States Conservancy’s exhibition, “The Ocean Liner United States: The Past Present & Future of America’s Flagship” at the Forbes Galleries on 5th Avenue in New York. The final deliverables included 40 artifact labels, 23 text panels, and 3 large infographics.

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