My branding work for the Victory Gardens theater bar has taken some inspiration from the historic Art Deco motif of the Biograph Theater, incorporating the outlined lettering of the 1933 neon marquee to compliment the bar’s increasing emphasis on classic cocktails.

This is some exploratory work for a revival of the “Biograph Billiards” bar as a modern concept in the empty restaurant space inside the Biograph, similar in scope but a smaller scale to Land & Sea Dept.’s “Game Room” in the Chicago Athletic Association.

Using vintage cocktail and food menus and other Cunard Line ephemera as inspiration, I created a new menu and branding for the Observation Bar, as well as a new logo for the ship itself, both with custom lettering. The menu items are also inspired by some of the drinks and food from the Queen Mary's heyday, contributing to a full experience of being on a 1930s transatlantic ocean liner.